An automotive club or a motorcycle group constitutes of a group of people who share common interests in certain cars. It’s virtually a society of enthusiasts. It goes without saying that enticing new members is the lifeline of any club out there. You can have a litmus test for how good your club is, by examining the amount of users who renew their membership contributions on a yearly basis. Preferably, they ought to be sixty to seventy percent of active members.
Clubs often look for steps to enlist more members, and since we have many various organizations out there, competition will come into existence. Use these approaches to promote your club participation.
( a) Set up a booth
Your intended spots should be those areas folks frequently check out. Hire a booth at a shopping mall, tradeshows or better yet, community fairs. These spaces will act as a center for circulating info about your group and the rewards that come with it. Clearly, there will be other stalls quite possibly marketing different product around you. These displays are your competitors since they are also targeting the prospect buyer’s consideration. So make your booth stand out from the others. Use a large television screen and a VCR. Let a message play across the screen to great bold words. For instance, ‘THE FORD CAR CLUB.’
( b) Event hosting
In the case of a car club, set up an antique car road show. Host such shows routinely but in various places. Speak to the local leaders to support you to promote upcoming activities. Assure people have fun at the function. If it appears as though it’s all about work, prospects will start avoiding your club. Throw in a party while you’re at it. However, don’t forget the essence of the entire thing is to fish for new club members. So as soon as they least count on it, throw in a sales pitch.
( c) Identify recruiters
Not all members will be successful in the recruitment process. Some days you succeed while other days you just have to be okay with the loss. Credit and publicly acknowledge those club members who successfully got recruits.
( d) Utilize social media
Establish yourselves as a group and delegate duties. Assign a group the duty of operating a social media campaign. Communicate with bloggers to blog about the benefits that members enjoy in auto or motorcycles clubs.
( e) Create a logo
Be part of something bigger. It’s an internal drive we obtained right from birth. Your club should have a great logo that symbolizes the group. For those in the cycle group, have the symbol at the back of your helmets, leather jackets, t-shirts, etc.
( f) Benchmark
You might be the only association in your area, but you’re definitely not the only group out there. Ask around for other prevailing organizations. Meet with those members and learn how they enlist members and keep their numbers. You can as well scan the area bulletin to find brand new clubs instead of traveling.
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( g) Print media marketing
Find a way of acquiring an ad in a regional publication. Or ask a school to add a write-up about your group in the school newsletter. You should not underestimate the strength of print media. A fascinating piece can be the factor you get an extra member to register with your club. Write your club newsletters and send them to media houses.
( h) Involvement in area work
Be part of the community’s remedy to troubles. If you’ve had crime problems for awhile across the area, offer help by allowing your club members to be part of the ‘watchdog’ initiative. The community will cherish you and people will want to take part in the program but in reality, they are getting involved in your club’s endeavors. Before they realize it, they are active members. Hooked!
( i) Regular meetings
Before anything else, the meeting place should be in a convenient place. An atmosphere all club members find favorable. Then second of all, the meetings should routinely be held. No matter how small the group participation is, don’t disperse the group. Carry on with the event as this will increase the spirits of the absentees to participate in the next occasion.
( j) Partner with car suppliers
Have a relationship with cars or motorcycle dealerships such that anytime they hold a car or motorcycle selling open day function, you maintain a parallel activity beside them. You know, even though you each have the same product, they are both going to be used for different purposes, right? So ultimately, you’re not opponents. There’s no danger working together.
Try out these approaches and see how your car or bike clubs increase exponentially.